Restaurant Brand Design

Weaving a Taste of West Africa

We brought the vibrant spirit of West African culture to life for a Harlem-based restaurant. Our centerpiece? A custom-designed pattern reflecting the region’s rich heritage. This unique motif wasn’t just decoration; it became the restaurant’s identity, woven seamlessly across everything from their branded restaurant packaging – takeout bags, juice labels, even sauce bottles. Every piece of packaging transformed from functional to captivating, a mini-storyteller carrying a piece of tradition.

The pattern’s journey continued onto the menu design, inviting diners on a visual and culinary exploration of West Africa. This wasn’t just beautiful design; it was a strategic move. The pattern helped the restaurant stand out in Harlem’s competitive scene while creating a cohesive, immersive experience for diners.

Our work went beyond aesthetics. It became a tribute to cultural storytelling and a powerful expression of the restaurant’s brand identity. We seamlessly married tradition with modernity, ensuring every customer encounter connects with the very soul of West African cuisine.