Visual identity for a Boulder-based SaaS platform leveraging AI to transform complex data into actionable insights for educators. The logo design centers on a custom circular emblem featuring dual, upward-trending graph lines—a direct visual metaphor for continuous improvement, student progress, and data-driven success.
We strategically selected a color palette of deep teal to convey technical stability and intelligence, paired with a vibrant mustard yellow to inject the warmth and optimism essential to the education sector. The identity is anchored by custom, rounded sans-serif typography that feels approachable and human-centric. This careful balance ensures the brand feels innovative yet inviting, successfully bridging the gap between advanced analytics and the classroom.