Our team had the privilege of working with one of New York City’s most beloved fast-casual restaurants, which has been serving delicious to-go dishes to New Yorkers since 1981. To refresh their brand and create a unique experience, we created a new brand identity, package design, and restaurant interior design.
Our team of award-winning designers used custom sketches of fruits, vegetables, and utensils, along with carefully chosen words to align with the brand’s attributes, to create a cohesive rebranding campaign. Our objective was to create a simple, clean, and fresh brand identity that would make a lasting impression on passersby and potential customers walking the city streets.
Our custom package design and branded restaurant interior provide a memorable experience for customers and create an immersive environment that complements the brand’s values. Our goal was to create a consistent and engaging brand experience across all touchpoints, including the brand’s collateral materials, packaging, and in-store experience.