Restaurant Branding

Custom brand design, package design and restaurant interior brand design for New York City’s favorite fast casual restaurant serving to-go style dishes to New Yorkers since 1981. Our award-winning design team created a combination of custom sketch artwork (fruits, vegetables, utensils); with well-thought-out sets of words to associate with the attributes of the rebranding campaign. Our objective was to keep this rebranding simple, clean and fresh, by making their collateral material memorable, to grab the attention of potential customers walking the city streets.