Mole Ama is a vibrant new CPG brand dedicated to bringing the authentic flavors of traditional Mexican cuisine to the modern table. We partnered with their team from the ground up to craft a premium packaging system that honors their heritage while commanding attention on the crowded spice aisle.
To elevate the brand, we centered the design around a custom mother-daughter illustration that embodies the “Ama” (mother) namesake. We paired this heartfelt imagery with an elegant aesthetic—featuring rich crimson and charcoal palettes, classic background patterns, and luxurious gold foil accents. The result is a cohesive, highly flexible identity across multiple SKUs that beautifully balances traditional warmth with a striking modern retail presence.
Key Deliverables:
- SKU Product Variation Strategy: Distinct color and pattern distribution for Chilate & Mole to ensure quick product identification.
- Custom Artwork & Illustration: A signature, original central illustration embodying the brand’s core family values.
- Shelf Impact: High-contrast layout and premium textures designed for retail visibility and command.