For decades, Wei-Chuan has been a household name and global leader in authentic Asian cuisine. We proudly partnered with their team to launch a vibrant new line of refreshing beverages, developing a cohesive CPG packaging system tailored with distinct flavors.
To ensure each SKU stood out on the shelf, we moved away from generic stock imagery and created custom vector illustrations for every flavor variation. The result is a flexible packaging identity that harmonizes with Wei-Chuan’s established heritage while introducing a modern aesthetic designed to dominate the refrigerated aisle.
Key Deliverables:
- SKU Flavor Variation Strategy: Distinct color palettes for Winter Melon, Mango, & Grass Jelly.
- Custom Artwork & Illustration: Original vector assets designed in-house.
- Shelf Impact: High-contrast layout designed for retail visibility.