Logo Design for an NYC Deli
This project showcases a full NYC deli branding package designed for a modern eatery in the Financial District. The work included a custom logo design inspired by the city skyline, paired with bold typography to capture an authentic New York feel.
The branding extended into the interior design, creating a consistent in-store experience, and across packaging materials such as takeout bags, sandwich wrappers, cups, and boxes featuring striped patterns and strong brand colors. We also developed menu designs with a clean, easy-to-read layout and food photography to highlight the offerings.
The result is a complete NYC deli branding system that combines authenticity, approachability, and standout visual identity in a competitive market.