Doughnut Shop Branding

Branding Refresh for a popular NYC Doughnut Shop

We were tasked with rebranding an established NYC doughnut company; in hope to create a fresh and distinctive visual identity that would appeal to both loyal customers and new audiences. To achieve this, we started softly by introducing a new, clean and modern typeface for the logo’s slogan text.

The true brand evolvement took form when we established a new color palette that aligns with the brand’s artisanal feel, complimented by custom textures and patterns.  These new brand elements were applied to all packaging materials, including retail package design, boxes, bags, cups, signage, and more. The result is a cohesive and memorable brand experience that helps them stand out in NYC’s competitive food & dessert market.

Stop by one of their eight locations to a box of your own tasty doughnuts today!
https://www.doughdoughnuts.com/