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logo design services

Doughnut Shop Branding

Doughnut Shop Packaging Design for the brand Dough Doughnuts in NYC featuring a maroon donut box with a dough colored logo that uses a donut as the letter o.
Doughnut logo design displayed on paper
donut shop branding
doughnut shop bag visual branding featuring maroon doughnut bag with dough colored lettering and a donut for the O in the logo of Dough Donuts
donut shop branding
doughnut shop box branding featuring maroon doughnut box with dough colored lettering and a donut for the O in the logo of Dough Donuts
Retail Packaging Design for an NYC Doughnut Shop

Branding Refresh for a popular NYC Doughnut Shop

We were tasked with rebranding an established NYC doughnut company; in hope to create a fresh and distinctive visual identity that would appeal to both loyal customers and new audiences. To achieve this, we started softly by introducing a new, clean and modern typeface for the logo’s slogan text.

The true brand evolvement took form when we established a new color palette that aligns with the brand’s artisanal feel, complimented by custom textures and patterns.  These new brand elements were applied to all packaging materials, including retail package design, boxes, bags, cups, signage, and more. The result is a cohesive and memorable brand experience that helps them stand out in NYC’s competitive food & dessert market.

Stop by one of their eight locations to a box of your own tasty doughnuts today!