We were tasked with rebranding an established NYC doughnut company; in hope to create a fresh and distinctive visual identity that would appeal to both loyal customers and new audiences. To achieve this, we started softly by introducing a new clean and modern typeface to the company’s existing logo slogan that can be utilized in other areas for continuity.
We stablished a new color palette that aligns with the brand’s artisanal feel, complimented by custom textures and patterns. These new brand elements were applied to all packaging materials, including retail package design, boxes, bags, cups, signage, and more. The result is a cohesive and memorable brand experience that helps them stand out in a competitive dessert market.
Stop by one of their eight NYC locations to a box of your own tasty doughnuts today!