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logo design services

Packaging & Label Design

CPG Packaging Design

Your product’s packaging is more than just a container—it’s the essence of your brand experience. Our team specializes in designing cohesive and captivating packaging that resonates with your target audience and sets your products apart on the shelf.

We offer a full suite of CPG (Consumer Packaged Goods) packaging design services to bring your brand’s vision to life. Our design expertise extends to labels, box designs, wrappers, and custom packaging elements that elevate your product’s appeal. Plus, we collaborate seamlessly with any printer or manufacturer to ensure your designs are flawlessly executed.

Our goal is to design packaging that not only grabs attention but also builds brand loyalty by delivering a memorable unboxing experience.

label design for hot sauce company displayed on bottles

Label Design
Packages

Best Used For:
Bottle, Can, Jar, Label Packaging Design

Maximize your shelf presence with impactful CPG label designs that drive sales. We offer professional design packages tailored to your product and budget, focusing on strategic visual storytelling. Whether you’re launching a new brand or reviving an existing line, our services include seamless SKU variations for different flavors, scents, and sizes. We ensure your brand identity remains consistent across every product variation while providing the technical precision needed for real-world production.

  • Label Design: Essential

  • $ 1,295

    One-Time
  • Primary Goal

    Strategic, retail-ready label design built for maximum shelf impact and strict vendor compliance.

    What’s Included

    • Strategic design hierarchy and typography layout.
    • 2 initial design concepts based on a comprehensive creative brief.
    • 3 rounds of targeted revisions.

    SKU Custom Artwork:  +$595 (Per SKU)

    Add-on SKU/Variation:  +$295 (Per Variation)

Pouch Design
Packages

Best Used For:
Spout, Seal, Bag, Pouch Packaging Design

Drive sales with appetizing CPG pouch designs engineered for maximum shelf presence. We offer tailored design packages that align with your brand’s visual story and budget. From flagship products to full product lines, we specialize in seamless SKU and flavor variations that maintain brand consistency. Every design is built with technical precision, ensuring your pouch artwork is production-ready for your printer.

  • Pouch Design: Essential

  • $ 1495

    One-Time
  • Primary Goal

    High-converting, FDA-compliant pouch design engineered to stand out in both physical retail aisles and e-commerce stores.

    What’s Included

    • Full front, back, and gusset design formatting.
    • 2 initial design concepts based on a comprehensive creative brief.
    • 3 rounds of targeted revisions.
    • High-resolution 3D digital mockup for your marketing/investor pitch use.
    • Final print-ready mechanical files mapped to your specific dieline.

    SKU Custom Artwork:  +$595 (Per SKU)

    Add-on SKU/Variation:  +$395 (Per Variation)

Box Design
Packages

Best Used For:
Retail Display, Cartons, Shipping, Box Packaging Design

Boost sales with high-impact CPG box designs engineered for maximum shelf presence. We offer tailored packaging solutions that align with your brand strategy and budget. Whether for a single product or a full line, we specialize in seamless SKU and flavor variations that maintain visual consistency. Every design is built with structural precision, ensuring your box artwork is production-ready for your printers’ dielines.

  • Box Design: Essential

  • $ 1,895

    One-Time
  • Primary Goal

    Premium structural packaging design that elevates the unboxing experience and dominates the retail shelf.

    What’s Included

    • Comprehensive layout strategy across all panels (exterior and interior if applicable).
    • 2 initial design concepts based on a comprehensive creative brief.
    • 3 rounds of targeted revisions.
    • High-resolution 3D digital mockup for your marketing/investor pitch use.
    • Intricate, technical dieline formatting ready for your manufacturer.

    SKU Custom Artwork:  +$595 (Per SKU)

    Add-on SKU/Variation:  +$495 (Per Variation)

Brand Assets, Icons,
& Illustrations

Custom illustrations, and icons can elevate your packaging. These add-ons, available with any package, showcase your brand’s unique personality and create standout designs. Does your Essential package need a little something extra? See below.

  • Custom Brand Pattern

  • $ 395

    Per Pattern
  • DETAILS:

    • Reinforce your brand with custom patterns, creating unique visual elements that elevate your packaging.
    • 2 initial concepts & 2 revision rounds.
  • Custom Icons, Callouts & Badges

  • $ 495

    Set of 3 Icons
  • DETAILS:

    • Ensure clarity and compliance with our custom packaging icons for food allergy warnings, certifications, or benefits.
    • 2 initial concepts & 1 revision round.

Packaging Design
FAQ’s

There are a lot of uncertainties about packaging & label design these days because of AI, DIY, or contest websites.  Here’s a few FAQ’s to help clear up any concerns.

I already generated a design concept using AI. Can you just clean it up?

We love it when clients come to the table with a clear vision! We will absolutely use your AI-generated image as the foundational “mood board” for your project. However, because AI art cannot be legally trademarked and is mathematically impossible to print accurately on commercial dielines, we do not just “clean up” AI files. Instead, we use your AI concept as the perfect starting point to build a 100% custom, legally own-able, and fully FDA-compliant vector file from scratch.

Why do some buttons say ``Only For Clients``?

If you’re new here, those yellow package buttons will say “Only For Clients”.  Our process will then begin with a consultation to understand your product, market, and existing branding elements (logo design, brand guideline, etc) before working together.

If we designed your logo, we know your brand (fonts, color, patterns).  Once logged into your account, you’ll be able to “Select Package” to add these services to your cart.

Once your order is purchased, you’ll be redirected to our Packaging & Label Design creative design brief.  You can find a preview of the brief below.  We will review the completed brief, confirm everything with you, then get started.
https://www.logodesignnyc.com/creative-brief-packaging-label-design/

What types of CPG design services do you offer?

We specialize in creating custom packaging and label design options that align with your brand identity. This includes, but is not limited to:

  • Product Labels: Display boxes, cartons, bottles, jars, pouches, and containers.
  • Shipping Packaging: Branded subscription boxes, mailers, and protective packaging.
  • Industries:
    • Food & Beverage
    • Cosmetics
    • Healthcare
Packaging Design example
product package design example
Do I need a logo design before getting started on packaging or label design?

Yes, having a logo design in place before beginning packaging or label design is required. Your logo is a crucial part of your brand identity and serves as a foundation for the design language and visual elements that will be used on your packaging and labels. Starting with a well-defined logo ensures consistency across all your branding materials, making your products instantly recognizable to customers.

 

If you don’t have a logo yet, our team can help design one that aligns with your brand vision before we proceed with creating your packaging and labels.

Logo Design Services & Logo Redesign Services

I am launching 3 different flavors of the same snack. Do I pay the full price three times?

Absolutely not. You will pay the base price (e.g., $1,495 for the Custom Pouch) to establish the core brand architecture and layout. Once that first “hero” design is approved, we simply charge the much lower “Add-On SKU/Variation” rate to roll out your remaining flavors, swapping the colors, illustrations, and ingredients.

What information is needed to get started?

We kick off every project with a deep dive into your vision. You’ll start by completing our design brief, which provides us with essential information. Then, we’ll schedule a kickoff call to review your brand guidelines together and ensure we’re on the same page. To make this process as smooth as possible, please have any must-have text for your packaging or labels finalized, and share any design inspiration you have – mood boards, sketches, or examples you love are all welcome!

 

We require all print-ready content be provided before the project begins, including but not limited to text, images, nutrition facts, ingredients, allergy notices, etc., along with any printer-specific files or guidelines to confirm canvas size.

What file formats will I receive for my designs?

To ensure your packaging and labels are print-ready, we’ll provide you with the necessary file formats. While this typically includes AI, EPS, or PDF formats, we’ll tailor the deliverables to meet your specific printer’s requirements and guidelines. Just let us know those details upfront so we can deliver files that are perfectly optimized for your project.

How long does the packaging design process take?

We’re committed to delivering exceptional designs efficiently. To achieve this, we kindly request that all content be as finalized as possible before the project start date. This allows our team to focus on the creative process and avoid delays. While the timeline can vary based on the project’s complexity, it generally ranges from 2 to 4 weeks. By working together and having your content ready, we can ensure a smooth and timely completion of your packaging and label designs.

Do you provide printing services or only design?

Our primary focus is crafting exceptional designs, but we go the extra mile to ensure your vision comes to life flawlessly. We can connect you with trusted printing partners, both online and local, to facilitate the production of your packaging and labels. This streamlines the process and guarantees the final product perfectly matches the approved design.

marinara sauce label design displayed on bottle
What happens if I need more than the 3 included rounds of revisions?

We include 3 rounds of targeted revisions because our strategic process usually hits the mark within the first two! However, if your team needs additional exploration or changes after the third round, we simply bill any extra time at our standard agency rate of $150/hr. You will never be surprised by a bill; we always ask for your approval before starting hourly work.

Do you generate my Nutrition Facts Panel or ensure FDA compliance?

We are experts in design hierarchy and will flawlessly format your provided Nutrition Facts, ingredient lists, and net weight callouts to look highly professional. However, you (or your food scientist/legal counsel) are solely responsible for providing the exact data and ensuring your final copy meets all FDA or USDA regulatory requirements before going to print.

Do you manage a food shop, food truck, cafe or restaurant in need of better brand design?  We can help design custom boxes, bags, cups, wax papers, menus and more.  Find out about our restaurant branding and creative services.

For Custom Branding Solutions Contact Us