Before you design a logo, you should understand what a logo actually is. A logo design is not just a shape, font, color, image or symbol. While it could contain all of those ingredients, it takes the right amount of each; similar to a gourmet meal. Like a good chef, a logo designer has to use all the right amount of ingredients to make that perfect dish. Sure, you could just throw everything into a pot and hope for the best, but chances are it won’t taste as good as you hope.
Remember, your logo reflects your business’s commercial brand through display, and your next potential client is your biggest critic. So you better hope your logo passes the taste test!